Custom Column Measures
                                    The Measures panel displays any existing Measures derived from the custom column and allows the creation of new measures by clicking on the large blue "+" sign, circled in the image below.
                                        
                                    
- Name: the name of the created Measure.
 - Measure: the Measure's aggregation rule. See Column Configuration for more details on Measure aggregations.
 - Format: the display format of the Measures. See Column Configuration for more details on Measure formatting.
 
Measures are always displayed in the Measures panel in Discover.
- Click here to learn more about creating Measures from Custom Columns.